number
seven modification project : : harry
heirmans and chris straetling
One of the activities of factor 44 [1] in Antwerp... is the creation of
problems. Most recently the proposal to artists and Sunday-psychoanalysts alike
to modify a promotional carton (top left image in red margin) resulted in the
presentation of 'Number Seven beauty preparations'... a well visited presentation
of subterranean thoughts and ideologies living amongst the cultural elite...
While some participants
chose to modify the image and text only slightly, intervening in a most minimal
way--JFK Van Veen removed only one letter, (P), while Marc
Van Tichel (above) removed all but one letter (O), others, notably Matthew
Rose (below), could not withstand the pun/ctual reference to his name and
the 'rose' aspect of the whole... (roses-R/EN eau /rations...that's what you get
from living in Paris-- another American, Marcella S. Nelson, produced a 'before'
and 'after' version, as did Bruneau Jaquemain. Denis De Nice went completely pink
with cut-outs, glass-beads, umbrellas and spray-paint, and Factor 44's house psychoanalyst
Henk Coopman painted a "subconscious" version of Courbet's "Source du Monde" complete
with black velvet gloves and exposed vulva.

There
were some neat technical manifestations, amongst which Chris Gillis's digital-monitor-clip
which looked like something out of a Bond-girl-movie. Portuguese entrant, Maria
Joana Fernandes, who cut up her copy and sewed it into a bra which she wore for
seven days presented by way of video.
High-quality
reproductions were presented by our English patient Andrew Webb, as well as a
few regurgitated versions by Nihil Vercammen, of fluxfame. The local representative
of trash-art (or arte molto-povera) dragged half a garbage-truck into the gallery
with the "Number Seven" as centerpiece. Va-va-voom Gusche V. had on a very tight
T-shirt version; Goele De Bruyn presented her washed version (including the smell
of soap) behind a mirror reflecting its translucence by way of a small lamp on
a bed-side-table--rather subtle and intricate. And so on...too many to mention...44
in all.
The next
project at Factor 44 will feature a whole slew of full-grown miniature Dutch model-masters
known as "The Indoor Land-Art Program," will open March 24th, and will include
a number of participants from our talent-pool. This projects runs in conjunction
with 'de branderij' another of those nasty little non-commercial galleries just
around the corner from Factor 44.
28
February - March 24, 2001 Bleekhofstraat 44, 2140 Antwerp/Belgium 00 32 03 231
68 78 factor44@pi.be
[1]
factor 44, operating since 1996, is an amalgamation of two different approaches
formerly represented by 'Quarantaine' and 'Inexistent', two off-off galleries
from the Antwerp 1980s scene.