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number seven modification project : : harry heirmans and chris straetling

 

One of the activities of factor 44 [1] in Antwerp... is the creation of problems. Most recently the proposal to artists and Sunday-psychoanalysts alike to modify a promotional carton (top left image in red margin) resulted in the presentation of 'Number Seven beauty preparations'... a well visited presentation of subterranean thoughts and ideologies living amongst the cultural elite...

While some participants chose to modify the image and text only slightly, intervening in a most minimal way--JFK Van Veen removed only one letter, (P), while Marc Van Tichel (above) removed all but one letter (O), others, notably Matthew Rose (below), could not withstand the pun/ctual reference to his name and the 'rose' aspect of the whole... (roses-R/EN eau /rations...that's what you get from living in Paris-- another American, Marcella S. Nelson, produced a 'before' and 'after' version, as did Bruneau Jaquemain. Denis De Nice went completely pink with cut-outs, glass-beads, umbrellas and spray-paint, and Factor 44's house psychoanalyst Henk Coopman painted a "subconscious" version of Courbet's "Source du Monde" complete with black velvet gloves and exposed vulva.

There were some neat technical manifestations, amongst which Chris Gillis's digital-monitor-clip which looked like something out of a Bond-girl-movie. Portuguese entrant, Maria Joana Fernandes, who cut up her copy and sewed it into a bra which she wore for seven days presented by way of video.

High-quality reproductions were presented by our English patient Andrew Webb, as well as a few regurgitated versions by Nihil Vercammen, of fluxfame. The local representative of trash-art (or arte molto-povera) dragged half a garbage-truck into the gallery with the "Number Seven" as centerpiece. Va-va-voom Gusche V. had on a very tight T-shirt version; Goele De Bruyn presented her washed version (including the smell of soap) behind a mirror reflecting its translucence by way of a small lamp on a bed-side-table--rather subtle and intricate. And so on...too many to mention...44 in all.

The next project at Factor 44 will feature a whole slew of full-grown miniature Dutch model-masters known as "The Indoor Land-Art Program," will open March 24th, and will include a number of participants from our talent-pool. This projects runs in conjunction with 'de branderij' another of those nasty little non-commercial galleries just around the corner from Factor 44.

28 February - March 24, 2001 Bleekhofstraat 44, 2140 Antwerp/Belgium 00 32 03 231 68 78 factor44@pi.be

[1] factor 44, operating since 1996, is an amalgamation of two different approaches formerly represented by 'Quarantaine' and 'Inexistent', two off-off galleries from the Antwerp 1980s scene.

 

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