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insite : : kevan nitzberg

 

visual literacy: renaissance of the 21st century?

Visual literacy is a relatively new phrase that has entered the lexicon amid a rising wave of multi-media technology. Personal computers and the internet have become standard expectations in business and on the home front as well. Education has added to this explosion in technological consumption, and students are learning how to manipulate digitized images, film and edit digital movies, make presentations, and create sophisticated animations. Also adding to the interest is the huge popularity of video games and online, interactive virtual reality domains.

Through all of this, the learning curve has taken a sharp upward bend. These tools of communication generate needs for new policies and drive the evolution of cultural norms, which in turn shape the reality of both the near and far future. It seems reasonable to consider the implications of this 'latest and greatest' capability.

Near the beginning of my contributing to the articles in this e-zine, I referenced the work of Dr. Jason Ohler, from the University of Alaska Southeast. Dr. Ohler was an early proponent of educating students in multi-media arts. This art, according to Ohler, needs to be viewed as the '4th R' in education if we are to truly concern ourselves with student success in today's world.

Ohler stated that beyond the more traditional arguments that can be made to support the need for a strong arts curriculum (engaging students in education, giving students an outlet for expression, personal and cultural awareness, improve cognitive functions, understanding of our humanity, etc.), the study and mastery of visual art is critical for the development of "design skills, graphic literacy skills, and skills that knit together pictures and words into unified presentations. Once we better understand how video, sound, music and animation communicate ideas effectively, and once the technology that supports these activities becomes more affordable and less specialized, art will become the fundamental literacy for understanding both old and new media." (1) This focus on what literacy entails certainly expands its previously more limited definition of "using printed and written information to function in society, to achieve one's goals, and to develop one's knowledge and potential ". (2)

Additionally, the developing of visual literacy skills also involves a greater understanding and knowledge base of a myriad of components. Art appreciation, art history, art criticism, studio art, technology and a host of other areas serve as a massive and comprehensive base upon which to build a foundation for educating the population and assisting in their becoming visually literate. The inclusion of these domains needs to be an inherent part of the visual literacy process if, in fact, multi-media technology is to become successful as a tool for advancing literacy. The online, "21st Century School" site incorporates Stanford University's 'ArtiFact Curriculum' program that integrates the following tenets as intrinsic in the teaching of visual literacy skills:

" teaching students how to 'read' and interpret images
" the application of visual thinking strategies (VTS), focusing on aesthetic and cognitive growth through interacting with art
" how to better interpret technical information through the development of visual literacy skills
" the need to study the development of art in order to be able to become better critical thinkers
" identification of core competencies necessary to becoming visually literate
" how to better enhance a child's understanding of literature through illustrations (3)

Many in education administration are already embracing the need for art literacy in schools as a powerful tool for helping to provide a comprehensive and timely education for students. In 2001, Dr. Terry Bergeson, State Superintendent of Public Instruction in Washington, wrote, "The Arts communicate and speak to us in ways that teach literacy and enhance our lives. We must continue to find a place for arts programs and partnerships not only for what it teaches students about art, but for what it teaches us all about the world we live in." (4) Russ Chapman, principal of Shady Brook Elementary School in Bedford, Texas, stated, "It never entered my mind that arts education could become a powerful force in boosting academic performance. But that's exactly what's happening today at my school…reading scores, as measured by the Texas Assessment of Academic Skills (TAAS), have gone up 12.3 percent in the last five years. Writing scores have increased 14 percent, and math scores have shot up a remarkable 61 percent. And, in 1997, each and every one of our 6th grade students demonstrated reading mastery. Beyond the TAAS scores, which so graphically quantify our students' progress, anecdotal and empirical evidence shows how comprehensive arts education is enhancing our students' ability to understand concepts and to express themselves articulately." (5)

With so much positive response to the concept of visual literacy as seen above, it might seem that there are only good ramifications of this technological manifestation of visual art . It might, however, be prudent to consider how in our need to stream-line, quantify, mass produce and communicate viewpoints and ideas, that this particular focus on a technologically-based art education might also prove to be somewhat of a Trojan Horse if allowed to become the sole definition of what the art experience encompasses.

Art that we recognize as masterworks, be they from the past or the present, of necessity represent intuitive leaps by the artist that not only rely on a mastery of the medium, but an essential element of personal interpretation or vision that is embedded in the work. Giorgio De Chirico once said when commenting on art's metaphysical nature, "A work of art must narrate something that does not appear within its outline. The objects and figures represented in it must likewise poetically tell you of something that is far away from them and also of what their shapes materially hide from us." (6)


"The Archeologists", by De Chirico (7)

When the focus reverts to the tools at hand (which might be considered endemic to computer based imagery), the ability to move beyond those tools and arrive at "something that does not appear within its outline" might not only be exceedingly difficult to come by, but also at least as difficult to assess. If that becomes the case, then the creative aspect of art and its ability to draw upon inference will be severely undermined. This is not to say that creativity is an anathema to technology, but might certainly not be the primary focus in the search for a communicable image.

Referring to the hunger for mass production that is also an aspect technology makes feasible, one might also consider Martin Kippenberger's remark, "I don't think there is any doubt that the present commercialization of the art world, at its top end, is a cultural obscenity." Here also is a declaration against the mass media-hype that multi-media might easily be tied to, that removes the uniqueness and quality of what the artist is capable of producing, and criticizes the "strategies of the art market and the larger political system". (8)


"Metro Net", by Martin Kippenberger, 1997

Ultimately the question that begs to be asked is, what is the goal of visual literacy? Certainly there is on the surface the possibility that it could well end up primarily causing the production of better 'sales people' and 'consumers' of images and the products that they represent.

However, it is equally plausible that if allowed to grow and find its own direction without artificially being manipulated, the process might provide access to technologically-based tools for the exploration, creation and discussion of images and concepts, that will foster a greater understanding of culture, our past, our present and, perhaps most importantly, a state of awareness and perception with which to shape a more humane future.

It also needs to be asserted that multi-media and computer-based art is only one medium among many that all have unique characteristics, that may also be considered pertinent to attaining visual literacy. It may well end up being the artist that provides the necessary new interpretation of literacy that allows us to truly 'read between the lines'.


(1) http://www.findarticles.com/p/articles/mi_mOSTR/is_5_110/ai_69239390
(2) http://nces.ed.gov/naal/defining/defining.asp
(3) http://www.21stcenturyschools.com,/Visual_Literacy.html#Articles%20on%20Teaching%20Visual%20Literacy
(4) http://www.k.12.wa.us/curriculum/Arts/default.sspx
(5) http://www.goshen.edu/art/ed/help.html
(6) Artists on Art: From the XIV to the XX Century, edited by Robert Goldwater and Marco Treves, 1972, Pantheon Books, New York
(7) http://www.mcs.csuhayward.edu/~malek/Chirico.html
(8) http://www.dialnsa.edu/iat97/Documenta/kippen.html

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